East Africa Bottling SC

East Africa Bottling Share Company ( EABSC) works with the world’s most cherished trademark; invests in the most sophisticated production system in the world and employ people who are prepared to work with passion and focus.

East Africa Bottling Share Company External Vacancy Announcement

Job Position 1 – Trade Marketing Manager

Required Qualification and Experience
Education: First Degree in Marketing Management/ Management/ Economics/Business Administration or related field of studies with a minimum of 5 years relevant work experience in sales and marketing of which 2 years on managerial position

Key Duties & Responsibilities
The role will be responsible for the following
Develop and deploy marketing plans on an annual basis.
Develop and execute marketing and business strategies and integrated programs that maximize profitable recurring volume growth and increase the long-term value of our brands.
Spearhead the development and deployment of marketing communication and lead the development of BTL communication objectives and ensures alignment with overall KO marketing communication.
Develop the portfolio strategy and to maximize the long term profit flow from the portfolio of brands within it.
Challenge all aspects of the marketing mix in terms of understanding trends and their impact to Coca-Cola brands.
Integrate all marketing efforts (advertising, promotions, and experiential, marketing assets) within a consistent overall brand/marketing plan.
Design and Implement Promotional plans & strategies by channel/ Regions
Utilize data to anticipate competitive and consumer trends, assess strategic implications, and optimize business potential based on analysis.
Challenge the marketing production cost to optimize the overall marketing budget.
Lead, motivate and develop capabilities of the business unit Marketing Team and provide strategic marketing leadership.

A strategic and highly business focused thinker with the ability to integrate complex information from multiple sources and drive solutions to issues.
Influential with strong communication skills of all types
Strong interpersonal skills, collaborative and able to develop relationships across multiple functions, business units and teams.
Appreciation of the business environment and the ability to determine the appropriate response to emerging issues with potential impact to the company’s business.
Updated on macro-economic trends, customer economics, category and competitor analysis
Problem solver with an innovative, resourceful and pragmatic approach.
Well organised, able to prioritise, plan and deliver on a number of deliverables in parallel
Brand Analysis (Growth & Follow-up)
Consumer behavior analysis
Retailer need analysis
Forcast Analysis
Research skills
Sales territory demarcation
Market development opportunity
Market feasibiltiy study
Cost analysis
Overall Business knowledge
Mastery of FMCG Market operation

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