Romel General Trading Plc
Romel General Trading Plc External Vacancy Announcement
Job Position-Sales Engineer – B2C Channel Manager
Required Qualification and Experience
Education:BSc in Electrical Engineering, Electrical & Computer Engineering, or Electromechanical Engineering from a recognized university.
Minimum five (5) years of relevant experience, of which at least two (2) years in technical sales, sales engineering or product management of electrical and/or lighting products.
Demonstrated experience leading, supervising or training a team – state the size of the team and the results achieved.
Solid working knowledge of low-voltage electrical products, lighting fixtures and wiring accessories, and of the applicable standards.
Proven ability to prepare technical offers and proforma invoices and to read bills of quantity and specifications.
Strong command of Amharic and English, written and spoken.
Computer literacy: Excel to a working level, and experience with an ERP or inventory system.
Preferred, but not essential
Experience in a showroom, retail or distribution environment as well as in projects.
Working knowledge of lighting design software such as DIALux, or of load and cable sizing calculations.
Existing relationships with contractors, consultants and electricians in the Addis Ababa market.
Formal training in sales, key account management or team leadership.
Driving licensee.
What we look for in the person
Able to explain a technical subject simply, without either talking down to the customer or hiding behind jargon.
Comfortable being measured on a number, and comfortable holding other people to a number.
Honest about the limits of their own knowledge, and quick to close the gap.
Organized enough to run a forecast and a quotation log, not only a conversation.
Willing to spend time on the shop floor, not only in the office.
Work Location:Addis Ababa
Deadline : November 19th, 2026
How To Apply
Interested applicants who meet the above requirements should submit:
A CV, with the size of the teams you have led and the sales targets you have carried stated explicitly.
A short covering letter (maximum one page) answering one question: what would you do in your first ninety days to raise the technical selling standard of a retail electrical channel?
Copies of educational credentials and work experience letters.
Send your application to hr@romel.et with the subject line “Sales Engineer – B2C Channel Manager” or deliver it in person to ROMEL Building 3r Floor, within 15 working days of this announcement.
Only shortlisted candidates will be contacted. Shortlisted candidates will be asked to complete a short practical product and selling exercise and to present it in person.
ROMEL General Trading PLC is an equal opportunity employer. Qualified female candidates are strongly encouraged to apply.
NB:-Whenever you are looking for in Ethiopia, just remember Elelanajobs.
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